Job Description

Artist Marketing Consultant (Latin Music)

UnitedMasters is building a marketplace that connects artists, brands, and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).

We are looking for an organized and proactive Artist Marketing Consultant (Latin Music) to help us expand our presence in the Latin music market.

What You'll Do

Campaign Strategy & Execution

• Develop and execute artist marketing campaigns tailored to the Latin music audience locally in Miami and globally in LATAM markets
• Collaborate with artists, managers, and partners to craft strategies that drive growth and engagement.
• Identify opportunities for artist collaborations, brand partnerships, press, lifestyle, and live events that enhance visibility.
• Leverage digital platforms (streaming, social media, influencer marketing) to maximize audience reach.
• Leverage relationships with key Latin stakeholders across commercial and digital platforms to maximize audience reach.
• Proactively engage the Latin creative community (videographers, photographers, etc.) to develop compelling visual content for artists.
• Participate in artist meetings to provide updates, strategic recommendations, and campaign insights.
• Analyze performance metrics to optimize campaigns and inform future marketing strategies.
• Develop structured marketing plans, one-sheets, and pitches for music releases, ensuring alignment with long-term career goals.

Artist Relations & Project Management

• Work closely with artists and management to set campaign goals and execute marketing strategies.
• Manage the creation and distribution of promotional assets for music releases.
• Oversee campaign timelines and release logistics to ensure seamless execution.
• Develop and manage project budgets alongside the marketing leadership team.
• Create weekly marketing reports to track campaign performance and key milestones.
• Collaborate with A&R and artist relations teams to secure essential assets for releases.
• Coordinate with digital and commerce teams to execute social media rollouts, DSP campaigns, and streaming strategies.

Knowledge, Skills and Abilities

• Strategic Thinker: Ability to develop and execute long-term marketing strategies while managing day-to-day operations.
• Creative Storyteller: Experience in building compelling marketing narratives that resonate with Latin music audiences.
• Culturally Aware: Deep understanding of Latin music, trends, and audience behaviors.
• Strong Communicator: Exceptional presentation and communication skills adaptable to various stakeholders, including artists, DSPs, and brand partners.
• Entrepreneurial Mindset: Ability to think like a business owner and apply that perspective to artist campaigns.
• Agility & Execution: Comfortable managing multiple projects in a fast-paced environment and meeting tight deadlines.
• Results-Oriented: Proven success in delivering measurable results through artist marketing strategies.

Minimum Qualifications

• 8-10 years of experience in music industry marketing, artist management, or related fields.
• Strong network within the Latin music industry, including artists, managers, DSPs, press, lifestyle, and brand partners.
• Expertise in digital marketing, social media strategies, and audience growth tactics.
• Experience leading marketing campaigns with digital retailers (Spotify, Apple Music, YouTube) and social platforms (Instagram, TikTok, Snapchat).
• Knowledge of key Latin music markets, trends, and consumer behavior.
• Bilingual (English/Spanish) preferred.

About UnitedMasters, Inc.

UnitedMasters has over 1.5 million artists on its platform and is growing rapidly. Brands like Diageo, Ally, and ESPN come to UnitedMasters to partner with these artists and play a role in moving culture forward. In the past year, UnitedMasters subscribers have grown rapidly. With $170M raised to date and valued at $550M, UnitedMasters is backed by Andreessen Horowitz, Apple, Alphabet (aka Google), and Disney amongst others. Over the last year, UnitedMasters artists have used our platform to land sync deals with major brands including the NBA, ESPN, Overtime Elite, Bose, Warner Brother Studios, and in the NBA video game 2K. These deals give them additional money for their work and increase their exposure.

Salary Hiring Range:

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits, and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.) Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate. The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.

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