PPC Analyst Job at Gannett, McLean, VA

QjdJSWNDUDVFZm51WkxMcUtjY2JHcnpsaUE9PQ==
  • Gannett
  • McLean, VA

Job Description

LocaliQ is looking for a PPC Analyst Account Manager to build, maintain, and grow client relationships by managing advertising campaigns across multiple platforms (e.g., Google, Meta, Simpli.fi, TikTok, Snapchat, LinkedIn).


The primary focus is to help clients achieve and exceed their marketing goals through strategic planning and data-driven analysis. You will serve as the primary point of contact for client needs, partner closely with sales, and deliver solutions that maximize ROI.


This role requires adaptability in a fast-changing marketing landscape. You will collaborate across teams, adjust strategy as needed, and keep programs responsive to client priorities.



Detailed Job Responsibilities:

  • Own client relationships by building trust, communicating transparently, and delivering results against shared business objectives.
  • Align on goals, manage expectations, and coordinate internal partner teams to deliver the agreed approach.
  • Run regular performance reviews (weekly/monthly) that connect results to client goals and clearly communicate wins, risks, and next steps.
  • Translate client objectives into media strategies and campaign implementation plans.
  • Partner with Sales and Optimization to execute strategy, optimize performance, and exceed client business goals.
  • Advise clients on near-term and upcoming strategies to improve performance and results.
  • Maintain a consistent marketing message across channels (search, display, social, and owned/operated digital and print).
  • Use CRM, ad platforms, and LocaliQ proprietary tools daily to manage workflows and support campaign execution.
  • Monitor daily performance, identify trends, discuss results with clients, and recommend optimizations and new tactics.
  • Coordinate with ad operations and digital solutions teams to deliver on client objectives and resolve issues quickly.
Key Skillset Requirements:
  • Ability to quickly master business processes, marketing and technology concepts
  • Demonstrated expertise in customer relationship management
  • Mastery of key technologies and systems to review and advise on digital marketing campaigns
  • Advanced capabilities to effectively understand and speak toward digital advertising campaigns -Search, Display, Marketing Management Systems, traditional marketing endeavors etc.
  • Strong technical skills to recommend, adjust, and continually improve campaigns across their lifecycle.
  • Experience with digital marketing publishing systems and related workflows.
  • Excellent verbal and written communication skills
  • Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business
  • Proven track record in relationship building and account management
  • Works efficiently and continuously improves processes and workflows
  • Moderate Excel and PowerPoint skills required
Key Competencies:
  • Marketing Concepts & Digital Marketing Acumen: pay-per-click, programmatic display, social, email marketing, and tracking concepts (Analytics (GA4), Leads, etc)
  • Customer Focused
  • Proactive, creative, and analytical thinking
  • Business Process & Technology Acumen
  • Team Collaboration
  • Conflict Management
  • Flexible With Change Management
  • Proven Success in implementing ideas in a fast-paced environment
  • Attentive To Detail
About You:
  • Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
  • 5+ years hands-on experience managing online/digital advertising campaigns
  • Must have 6+ years of client facing service/account management experience
  • Google Ads & Google Analytics Certified
  • A collaborative leader who sets the standard and stays composed while resolving complex issues

#LI-REMOTE
#LOCALiQ
#LI-LL


The annualized base salary for this role will range between $45,000, and $75,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable
recblid 9p2bup5uk5yql3fwg05610mlupnsnm

Job Tags

Flexible hours

Similar Jobs

FocusGroupPanel

Remote Data Entry Clerk Flexible Part-Time (No Degree) Job at FocusGroupPanel

FocusGroupPanel is seeking a Remote Work From Home Data Entry Clerk for an entry-level position. This role allows you to earn weekly with maximum flexibility, ideal for anyone looking for part-time work. The position requires a typing speed of at least 25 words per minute... 

Deloitte

FinanceAI Senior Consultant Job at Deloitte

 ...Finance Transformation Senior Consultant Join our Finance Transformation team to help unlock financial performance and enterprise value...  ...with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the... 

Stratford Davis

Remote Digital Marketer: SEO, PPC & Growth Job at Stratford Davis

 ...executing campaigns across channels like social media and search engines. The position offers an hourly rate between $15 and $18 and can be remote or hybrid depending on needs. Join a collaborative team that fosters creativity and innovation.#J-18808-Ljbffr Stratford Davis

Fisher Island Club

BEACH CLUB BARTENDER FULL-TIME Job at Fisher Island Club

 ...please read on! Fisher Island Club is looking to hire a FUll-Time Bartender . This position has a competitive wage , depending on...  ...to join our exceptional team today! ABOUT FISHER ISLAND CLUB HOTEL & RESORT Accessible only by ferryboat or private yacht, our... 

Blue Shield of California

Financial Analyst, Consultant Job at Blue Shield of California

 ...Financial Analyst, Consultant The Corporate Services Finance team ensures financial stewardship of the Corporate Services administrative...  .... Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace....