Overview Job Description: We are looking for an ambitious and proven Senior Digital Marketing Executive with 3+ years of experience and in-depth knowledge of digital marketing platforms. Responsible for generating quality traffic for our website (the US-based website and traffic needed also from the USA). Responsibilities Hands on experience in creating marketing campaigns for PPC campaigns, SEO, SMO, SEM, SMM, Google AdWords, E-mail Marketing, Affiliate Marketing, Facebook, LinkedIn Advertisements and Content writing . Plan, execute, measure and optimize marketing campaigns across Social Media, SEM, Facebook Ads, and SEO. Define programs that use social media marketing techniques to increase visibility, membership, and traffic for the site. Develop and manage digital marketing campaigns. Good understanding of social media strategies. Plan, execute, measure and optimize campaigns across multiple channels and ensure alignment with business goals. Strong analytical skills and the ability to interpret data to inform decisions. Proficient with Social Media Optimization (SMO) and related analytics tools. Experience with A/B testing. Video marketing and content writing as part of campaign strategies. Qualifications 1. Relevant experience in digital marketing. 2. Leading and managing SEO/SEM, marketing databases, local SEO, email, social media, and/or display advertising campaigns. 3. Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform, and motivate. 4. Experience in optimizing landing pages and user funnels. 5. Solid knowledge of website analytics tools (e.g., Google Analytics/Webmaster). 6. Experience in setting up and optimizing Google AdWords, Facebook, Pixel Marketing, and LinkedIn Ad campaigns. 7. Working knowledge of HTML and CSS. 8. Up-to-date with the latest trends of Google and best practices in online marketing and measurement. 9. Video marketing. 10. Content writing. 11. Planning, executing, measuring and optimizing marketing campaigns across Social Media, SEM, Facebook Ads, and SEO. 12. Define programs that use social media marketing techniques to increase visibility, membership, and traffic for the site. 13. Develop and manage digital marketing campaigns. 14. Good understanding of social media strategies. 15. Aggressive learning curve on new digital marketing techniques and mobile marketing. 16. Proficient with Social Media Optimization (SMO). 17. Strong analytical skills. 18. Strategic link building and forum participation. 19. Perform directory and blog submissions. 20. Experience with A/B testing. Education: Degree or PG Benefits Extra benefits: Digital Marketing Certification, and Content Writing #J-18808-Ljbffr
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