Job Description

Job Description

THE LOCATION: The Account Manager, Influencer Marketing position is a remote, work-from-home role, as are all positions at Acceleration Partners. Some travel is required for client meetings, internal meetings, conferences, and other events.

THE ROLE: Account Manager, Influencer Marketing

As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Account Manager, Influencer Marketing to provide premium quality service to diverse brands eager to develop influencer programs at scale within their affiliate channels. This person will be directly responsible for managing the client relationship and owning the development and execution of influencer program strategy. Ownership of program strategy includes but is not limited to designing influencer recruitment strategies, content strategies, communication strategies, incentive strategies, and optimization strategies focused on the monetization of content across social media. Strategies are expected to be customized to each client’s unique goals and objectives.

The successful candidate will have strong experience in the development and end-to-end management of KPI-driven Influencer marketing campaigns for consumer products and/or service companies. They will be skilled at analyzing program data and spotting performance trends to continuously refine their strategic approach and scale outcomes. They will be well-versed in negotiating media packages with influencers and contracting longer-term agreements. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as lead a team to capably execute. They will also be a self-starter that can confidently plug into any challenging situation with ease and can balance competing priorities well.

Top 5 Job Responsibilities:

• PROGRAM STRATEGY & EXECUTION: Manages successful influencer programs by developing custom strategies and tactical plans for achieving client’s goals and objectives. Keeps a close pulse on program performance, budget spend, and goals/budget pacing in real-time to ensure the program stays on-track to meet key objectives and spend targets. Proactively presents strategic recommendations to course-correct performance and/or spend to ensure client goals are met.
• CLIENT SERVICE & COMMUNICATION: Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate. Works with teams to ensure client develops trust in AP by delivering client outputs and communications in the AP way.
• REPORTING & ANALYSIS: Uses data strategically and nimbly; all analysis or data shared with clients is consistently accurate and precise. Consistently draws relevant and accurate conclusions using data to identify trends, analyze program outcomes, and provide client insights and recommendations to reach or exceed goals.
• INFLUENCER PARTNERSHIP OPTIMIZATION: Designs influencer recruitment strategies, communication strategies, content strategies, incentive strategies, and optimization strategies aimed at fostering long-term partnerships with the right creators/audiences.
• PORTFOLIO MANAGEMENT: Manages multiple influencer marketing programs with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives.

What Success Looks Like:

BY 2 MONTHS: The Account Manager, Influencer Marketing has a clear understanding of each client’s goals and objectives, their target market, and the unique strategic approach to each of their influencer programs.

BY 4 MONTHS: The Account Manager, Influencer Marketing is taking ownership of managing a portfolio of clients with little guidance from their Account Director; 90% of actions are being conducted independently.

You Are Great For This Role If You:

• Are a big-picture, strategic innovative thinker with a strong go-to-market growth mentality.
• Strong with data analysis, easily able to pinpoint issues and opportunities within a data set.
• Ensure that influencer strategies and tactics have measurable results.
• Translate data and insights into actionable next steps for clients.
• Possess superior written and verbal communication skills.
• Have incredible attention to detail and capable of prioritizing competing objectives.
• Thrives in a fast-paced, high-performing environment.

Minimum Qualifications & Skills:

• 4+ years working for an influencer marketing agency or brand and experience managing client and/or creator relationships.
• Strong understanding full funnel influencer marketing strategies including flat fee and affiliate payment models.
• Bachelor’s degree or equivalent work experience.

WHY ACCELERATION PARTNERS?

Acceleration Partners is the world’s largest and first-to-market Partnership Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, AP’s global team of 300+ focuses on data-driven strategies that connect brands to the right consumers through affiliate and influencer marketing.

Salary: $70,000 – $85,000 / year

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